SEO (Search Engine Optimization)

SEO has come to mean a lot of things to a lot of different people. In the strictest sense, SEO is about the on-page and off-page design strategies you can use to improve your search engine ranking. This usually means tweaking your web site, using design elements and content. And in most cases, it also means spending no money at all.

Search engine optimization can be a complex process, but there are distinct areas of the process that
can be addressed on their own. It has four parts, each of which represents a portion of the SEO process.

1. Understanding search engines.
2. SEO strategies.
3. Optimizing search stratagies.
4. Maintaining SEO.

Also remember that implementing SEO is an ongoing process. You can start immediately, but you
have to keep it up, even once the desired increases are achieved. The effort you put into it will pay off
in terms of the traffic increases to your site. And even better than the traffic increases is the improved
conversion rate you should experience. In other words, more people will show up at your site and
take the actions that you want them to take while they’re there.
So in the end it all boils down on how to increase your business with more traffic connecting to your website
through search engines.

Vimal Kumar Patel,
SCET, surat.

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